Creator of immersion, BackLight is a Parisian production studio founded in 2008. Specializing in the production of immersive experiences in augmented, virtual and even hyper-reality, BackLight develops innovative and award-winning projects worldwide for brands, entertainment or shows. Birdy King Land , the ECLIPSE escape game , The Edge (Diesel) , or more recently Le Bal de Paris by Blanca Li illustrate the studio’s leitmotif: “ Virtual Is The New Real” . BackLight explores new dimensions and blurs the boundaries between real and virtual, playing with interactivity, narration and sensations to offer unforgettable experiences.
BackLight explores a new hybrid dimension between virtual and real to create successful and memorable brand content experiences while producing its own content for the entertainment market.