The video was intended to be set in heaven, metaphorically represented by a Romanian castle.[14] While the narrator was flanked by tigers, she would recall memories of being with her beloved.[14] Lemoine took Del Rey’s concept and reworked it into something feasible, she said, and she was satisfied with the outcome.[14] Unlike the singer’s previous music videos, “Born to Die” had a significantly higher budget and production,[15] with film location taking place at the Palace of Fontainebleau in France.
- Director: Yoann Lemoine
- Casting: Lana Del Rey
- Executive Production: Iconoclast